A first for ghd - their brand new hairdryer, and despite them totally dominating the straightener market, the dryer market is completely different. Personally - I think they are on to a winner.
I think hairdryers are a bit of an after thought for most, I have seen the shame on many clients faces when they admit they've been using an Argos travel dryer for the last 6 years!! However, if you regularly dry your hair, having a good dryer is really important. Some cheaper dryers dry your hair in the worst possible way - slow hot air. All this does is heat the hair, massively opening the cuticle and can do more damage than straightening. A good hair dryer has variable heat settings and a really fast air flow, just like this one!
This dries the hair incredibly quickly...actually incredibly...I completely understand for home use, clients are unlikely to get a brush and use a nozzle and section their hair out (I certainly wouldn't be bothered doing that too often) but the point is the air flow is so efficient that it does a really good job without going to all that trouble. I have used the dryer for about 3 weeks on shoots and clients and it is definitely a salon worthy standard of dryer, the market leaders better watch their backs if you ask me. Its robust, hand friendly and really light.
At £99 - that might make you wince, but all I will say is think of the last time you paid that for a ghd product, it was probably over 5 years ago and was probably for a pair of straighteners. A quality product is absolutely worth paying for.
For more information 'click here' to go to the ghd website, they are also available nationwide in ghd salons.